December is recognized as the busiest time of the year for hairstylists in Nigeria. The major force behind this trend is the tradition of elaborate hairstyling as a core part of the preparation for the Yuletide festivity. The month-long celebration, which is also a homecoming period for Nigerians abroad, is now popularly known as Detty December after singer Mr. Eazi’s ‘Detty December’ concert in 2016.In Nigeria, hair grooming carries a cultural significance rooted in the idea of one’s hair being the individual’s crown of beauty. This underpins the country’s haircare market, as it reigns supreme in its fast-growing beauty industry. A Statista study shows that the haircare sector is expected to reach $1.31 billion by the end of 2024, with the revenue generated per person being $5.71. This is the highest in Nigeria’s beauty and personal care industry.Detty December, marked by numerous events and the desire to look one’s best for them, ushers Nigeria’s hair styling businesses into their peak season. A large part of this thriving sector belongs to Nigeria’s informal economy, which is currently estimated to be 58% of GDP. During festive seasons, most Nigerians turn to small- to medium-scale businesses for their hairstyling needs while others patronize high-end salons with greater formalization. Regardless of the choice, hairstylists and salons are often booked and busy at this time.The Harmattan season in December, which is known for its dry and harsh conditions, makes protective hairstyles a top choice for many. Braids, in particular, are highly sought after due to their cultural significance, low maintenance, and protective qualities.